Behind the Lens: How We Shot the Onyx & Alabaster Brand Film

When Onyx & Alabaster approached us about creating a brand film, they had a clear vision: they wanted their audience to feel the intentionality behind every design decision they make.

The Brief

Sarah Mitchell, their Creative Director, told us in our first meeting: "We don't just design rooms. We design how people feel when they walk into a space." That became our north star for the entire production.

Pre-Production

We spent two weeks in pre-production — unusual for a brand film of this scope, but essential. We:

The Shoot

Principal photography took three days across two locations in Franklin, TN. We shot on a cinema camera with vintage anamorphic lenses to give the footage a warm, organic quality that matched their design aesthetic.

Key creative decisions:

Post-Production

The edit took two weeks. We created a custom color grade that matched their brand palette — warm neutrals with rich shadows. The soundtrack was licensed from a Nashville composer who created an original score.

The Result

12,000+ views in the first month. A 3x increase in inquiry volume. And a piece of content that continues to work for their brand every single day.